1. Introduction
Glowforge Aura Craft Laser Systems ("Glowforge Aura," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and what choices you have regarding your information when you visit our website or purchase our products.
2. Information We Collect
Information You Provide
- Contact information: Name, email address, phone number, and company name when you submit a quote request, contact form, or create an account.
- Order information: Billing and shipping addresses, payment method details (processed by third-party payment processors), and purchase history.
- Communication data: Messages, feedback, and support requests you send to us via email, forms, or chat.
Information Collected Automatically
- Device and browser data: IP address, browser type, operating system, device identifiers, and screen resolution.
- Usage data: Pages visited, time spent on pages, click patterns, referring URLs, and search terms used on our Site.
- Cookies and tracking: We use cookies, web beacons, and similar technologies to recognize returning visitors, remember preferences, and analyze Site traffic. See Section 6 for details.
3. How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders, including shipping notifications and order confirmations.
- Respond to your quote requests, support inquiries, and feedback.
- Send product updates, educational content, and promotional materials (only if you opt in).
- Improve our website, products, and customer experience based on usage patterns.
- Detect and prevent fraud, unauthorized access, and other security issues.
- Comply with legal obligations and enforce our Terms of Service.
4. Information Sharing
We do not sell your personal information to third parties. We may share your data with:
- Service providers: Payment processors, shipping carriers, email service providers, and analytics tools that help us operate our business. These providers are contractually bound to use your data only for the services they perform for us.
- Legal requirements: When required by law, court order, or governmental regulation, or to protect our rights, safety, or property.
- Business transfers: In connection with a merger, acquisition, or sale of all or part of our business, your data may be transferred to the successor entity.
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, typically for the duration of our business relationship plus any legally required retention period. Order records are retained for 7 years for tax and accounting purposes. You may request deletion of your data at any time (see Section 7).
6. Cookies and Tracking Technologies
Our Site uses the following types of cookies:
- Essential cookies: Required for basic Site functions like cart management and secure login. These cannot be disabled.
- Analytics cookies: Help us understand how visitors use our Site (e.g., Google Analytics). These collect anonymized usage data.
- Marketing cookies: Used to deliver relevant advertisements and measure campaign effectiveness. These are only set with your consent.
You can manage cookie preferences through your browser settings. Disabling non-essential cookies will not affect core Site functionality.
7. Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you.
- Request correction of inaccurate or incomplete data.
- Request deletion of your personal data.
- Opt out of marketing communications at any time.
- Object to or restrict certain processing activities.
- Request a copy of your data in a portable format.
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.
8. Data Security
We implement industry-standard security measures including SSL/TLS encryption for data transmission, encrypted storage for sensitive information, regular security audits, and access controls to protect your personal data. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9. Children's Privacy
Our Site and products are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal data, contact us and we will promptly delete it.
10. International Transfers
If you are located outside the United States, your information may be transferred to and processed in the United States, where our servers and operations are located. By using our Site, you consent to this transfer. We take steps to ensure your data receives adequate protection in accordance with this Privacy Policy.
11. Changes to This Policy
We may update this Privacy Policy periodically. Changes take effect when posted on the Site. We will notify you of material changes via email or a prominent notice on the Site. We encourage you to review this policy regularly.
12. Contact Us
For privacy-related questions or requests, contact us at:
Glowforge Aura Craft Laser Systems
Attn: Privacy Officer
1200 Innovation Way, Suite 340
San Francisco, CA 94107, USA
Email: [email protected]